For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.
The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.
Published on June 9, 2025
Endurance
Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.
Published on March 18, 2025
Rolex Grand Slam of Show Jumping
Widely considered the greatest challenge in equestrianism, the Rolex Grand Slam of Show Jumping rewards the rider who wins, consecutively, the Grand Prix at three of the four show jumping Majors, namely, The Dutch Masters in ’s-Hertogenbosch, the CSIO Spruce Meadows ‘Masters’ Tournament in Calgary, the CHIO Aachen and the CHI Geneva.
Published on March 10, 2025
Rolex and the Vienna Philharmonic
Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.
Published on July 16, 2024
The Open: golf’s oldest major
Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.
Published on July 9, 2024
The Amundi Evian Championship
Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe. The Amundi Evian Championship is played every July at the Evian Resort Golf Club in Évian-les-Bains, France. This demanding course is nestled between the pristine shores of Lake Geneva and the snow-capped Alps. Created in 1994, this women’s tournament was elevated to Major status in 2013.
Published on July 9, 2024
The Championships, Wimbledon
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
Published on July 4, 2024
A voyage into the world of Rolex
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
